Adapted from Information-Driven Business: How to Manage Data and Information for Maximum Advantage, by Robert Hillard
In my book, Information-Driven Business , I introduce a four layer model for information
Readers who are interested in exploring these ideas further can read a more detailed article as part of MIKE2.0 or browse chapter 11 of my book, Information-Driven Business (Wiley, 2010)
I was recently asked by ABC Radio National to explain the principles behind my book, Information-Driven Business . The following is extracted from the program or you can listen to the full broadcast online